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The Launch of Entire World

Designer Scott Sternberg is back! The man behind the hugely popular prep-goes-pop cult label Band of Outsiders, which suddenly shuttered in 2015 (then relaunched under a Belgian holding company – to little fanfare) announced the debut of his new brand Entireworld today with a wry video riffing on Apple’s original “Think Different” Gandhi ad, that iconic “I’ll like to teach the world to sing” Coke TV commercial (made more famous in the last episode of Mad Men) and Mick Jagger, amongst other pop-y references.

The online store goes live April 2nd and updates can be found at @entireworld via Instagram. Expect the hipoisie, celebs and the entire island of Japan to start sporting Entireworld ASAP.

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